3d Projection Mapping on Trees: Rooted in Greatness – Chicago, IL


3D Projection Mapping

For the Illinois Bicentennial, NEXT/NOW was asked to execute a 3D Projection Mapping project that involved mapping famous and notable Illinoisans’ faces from throughout the years on three giant trees on the campus of McCormick, Chicago’s premier exhibit hall. Three 10,000 lumens 4k projectors were mounted in housing designed to survive Chicago’s infamously brutal weather as speakers disguised as rocks provided narration. The show ran from sunset to midnight for 6 months and coincided with state-sponsored events throughout the year.

Experiential marketing.

Partners: NEC, Luma8, AV Chicago, and Show Sage

More info: https://nextnowagency.com/project/3d-projection-mapping/